Overview

The Mission

The “I Support Outdoor Ed” campaign is dedicated to increasing public awareness of the value, relevance, and availability of Outdoor Education classes in our schools. “Making outdoor education classes available for every child, in every school, in every state” is our slogan and our mission.

The Motivation

While the availability of outdoor-related resources and organizations is increasing, the amount of time kids are spending on outdoor-related activities is plunging. If we are to reverse this trend, we need a new strategy. It is not enough to explain the outdoors; we must reframe the outdoors. This is at the core of the “I Support Outdoor Ed” campaign.

The Strategy

By leveraging current social and technological trends along with strategies and tactics used in such phenomenally successful campaigns as “got milk?” and “Don’t Mess With Texas”, “I Support Outdoor Ed” is working with individuals and organizations from all walks of life to help bring the issue of Outdoor Education to the forefront of public awareness.